The Sociology of Agricultural Extension
Knowledge Transfer, Social Structures, and Farmer Agency
Book Overview
The Sociology of Agricultural Extension provides a critical examination of the complex social dynamics that underpin rural development and agricultural innovation. Moving beyond traditional, linear models of technology transfer, this book offers a nuanced sociological lens to explore the interplay between knowledge systems, social structures, and farmer agency. The authors delve into the historical evolution of extension services, the social construction of agricultural knowledge, and the pivotal roles of trust, power, and institutional frameworks in shaping outcomes.
By analyzing barriers to adoption, the importance of indigenous knowledge, and the challenges of the digital divide, the book argues for a shift towards more participatory, inclusive, and context-sensitive extension paradigms. It is an essential resource for students, academics, policymakers, and practitioners seeking to understand and build more equitable and effective support systems for a resilient and sustainable agricultural future.
About the Authors
Dr. Muhammad Idrees
Dr. Muhammad Idrees is a sociologist and an Assistant Professor at the University of Agriculture Faisalabad (UAF). He earned his Ph.D. in Sociology from Govt. College University Faisalabad, where his academic work began to focus on the critical social issues facing Pakistan. His research explores demographic dividends, social safety nets, gender dynamics, and community development, and he has published extensively in international peer-reviewed journals. Beyond his academic contributions, Dr. Idrees has practical experience in community engagement through his work with the Rural Development Organization (RDO) and the World Wildlife Fund (WWF). He is currently the principal investigator for a major HEC-funded research project on the demographic dividend in Punjab, further solidifying his expertise in the field.
Dr. Rao Sabir Sattar
Dr. Rao Sabir Sattar is an expert in agricultural extension, climate-smart agriculture, and rural community development. He serves as an Assistant Professor at the Institute of Agricultural Extension, Education & Rural Development at the University of Agriculture, Faisalabad (UAF), Pakistan. He earned his Ph.D. in Agriculture Extension from Fujian Agriculture and Forestry University in China. Dr. Sattar’s research focuses on the critical intersection of climate change adaptation, sustainable farming practices, and the livelihood vulnerability of smallholder farmers. He has published extensively in high-impact international journals and brings a wealth of practical experience from roles including Agriculture Credit Officer and serving as a resource person for organizations like CABI.
Endorsements & Reviews
A seminal work that masterfully dissects the social fabric of agricultural extension. Idrees and Sattar offer critical insights for policymakers, researchers, and practitioners striving to build more equitable and effective food systems. Essential reading.
This book provides a much-needed sociological perspective on a field too often viewed through a purely technical lens. It challenges conventional wisdom and champions a more human-centered approach to knowledge transfer and rural development.
‘The Sociology of Agricultural Extension’ is a comprehensive and timely analysis of the forces shaping modern agriculture. The authors’ focus on social structures and farmer agency provides a powerful framework for rethinking how we support farming communities globally.