The Hidden Costs of Reviewer Manipulation: Trust, Metrics, and Market Fallout

Research Integrity Evidence-led Updated 2025

Reviewer Manipulation: Consequences for Science, Markets, and Trust

How peer-review fraud, citation games, and fake online reviews erode credibility—and what journals and platforms can do about it.

By Lumina Literati Editorial Team 8–10 min read

Overview

  • Trust erodes when fake reviews, coercive or excessive self-citation, and collusion rings infiltrate peer review and online ratings [1–4, 12–13].
  • Distorted metrics misallocate funding and careers; misconduct explains most retractions in major audits [1–2, 11].
  • Bias and “cosmetic surgery” demands suppress novelty and degrade research quality [3, 5–6, 7–8].
  • Online review manipulation deceives consumers and distorts competition, impacting sales and platform credibility [7–9].
  • Solutions exist: COPE-aligned oversight, double-blind or open reviews, audit trails, and recognition for quality reviewing [1–3, 5, 10, 12, 20].

What counts as reviewer manipulation?

Reviewer manipulation spans tactics that bias the evaluation of manuscripts or products: submitting fake peer reviews, coercing or inflating citations, forming collusion rings, gaming reviewer identity, or exploiting platform signals (e.g., “helpfulness” votes) to boost certain reviews [1–3, 7]. In commerce, this extends to fake ratings and astroturfing that mislead buyers and algorithms [8–9].

COPE defines peer-review manipulation as attempts to subvert the standard process by supplying fabricated reviewer details or interfering with impartial assessment [12].

Academic integrity and credibility

Erosion of trust

Manipulation undermines the credibility of journals and the research ecosystem. Practices like excessive self-citation and coercive demands corrode norms, while fake-review rings exploit submission systems to fast‑track unvetted work [1–3, 12–13].

Misleading metrics

Citation gaming inflates impact measures that steer hiring, tenure, and grants, misallocating recognition and resources [1–2]. The downstream effect is a skewed scholarly record that rewards strategy over substance.

Retractions and misconduct

Large-scale audits find that the majority of retractions trace to misconduct—not honest error—casting a long shadow over scientific credibility [4, 11]. Publishers now cite peer‑review manipulation explicitly in retraction notices, reflecting stronger detection and norms [12–13].

Impact on research quality

Bias and inequity

Institutional, geographic, and gender biases in review can skew who gets published, narrowing the diversity of ideas that reach the record [3, 5]. Double‑blind processes and better reviewer training reduce these effects.

Suppression of innovation

“Cosmetic surgery” requests—pressing for superficial conformity—delay or block innovative work, especially from non‑elite teams [6]. This slows progress and raises barriers to entry.

Quality degradation

When manipulated pipelines prioritize speed or volume, the literature accumulates low‑quality or irreproducible findings. In online platforms, manipulated “helpfulness” votes can amplify misleading content [7–8].

Economic and social implications

Beyond academia, manipulation warps markets. Consumers make poorer choices when fake reviews or boosted ratings masquerade as authentic experience [7, 9]. Firms that manipulate gain unfair advantages, pressuring honest competitors and distorting platform rankings and sales [8].

Domain Observed consequence Evidence
Scholarly publishing Misconduct drives most retractions PNAS audit (2,047 retractions) [11]
Conferences Significant reviewer disagreement (28–32%) RCT on review-of-reviews [17]
Online marketplaces Manipulation alters sales trajectories ECR&A market study [8]
P2P lending forums Even “helpfulness” votes are gamed PACIS evidence [7]

Emerging vectors: AI, collusion rings, predatory venues

New threats evolve quickly. Algorithmic assignment can be gamed by covert reviewer networks; generative AI can produce plausible yet misleading reviews and synthetic citations; and predatory journals provide routes to bypass genuine scrutiny [12–16, 18–19].

  • Collusion rings: Graph-aware assignment is NP‑hard to optimize, but heuristics (e.g., cycle‑free reviewing) mitigate abuse [14].
  • AI-enabled manipulation: Guidance now addresses LLM‑generated reviews and hidden prompts in submissions [19].
  • Papermills and editor-level hijacks: Bibliometrics reveal explosive growth in suspect papers, prompting 2025 clean‑ups [18].
  • Predatory venues: Willful submission to predatory journals is now framed within misconduct policies [15].

What works: Detection and prevention

Editorial controls

  • Enforce COPE-aligned verification of reviewer identities and conflicts; rotate editors on sensitive topics [1–3, 12].
  • Adopt double‑blind or transparent/open review where feasible to reduce bias and add accountability [3, 5, 20].
  • Implement audit trails: track review timelines, suggestion rates, and unusual citation clusters; auto‑flag anomalies [2, 12, 20].

Algorithmic safeguards

  • Use collusion‑resistant assignment (cycle‑free constraints, cap mutual reviews) and anomaly detection on reviewer graphs [14, 17].
  • Deploy LLM forensics: detect boilerplate, unsupported claims, and synthetic references in reviews and manuscripts [19–20].
  • Rate‑limit author‑suggested reviewers; monitor overlaps across submissions and time [12, 14].

Incentives and culture

  • Recognize reviewing in workload models; offer reviewer badges, DOIs for reports, and annual awards [10, 20].
  • Publish clear sanctions for manipulation (review bans, retractions, institutional notifications) and apply consistently [4, 12].
  • Encourage post‑publication review and community replication to surface issues early [20].
Quick checklist for editors
  • Verify reviewer identities; limit self-suggested reviewers.
  • Enable double-blind; pilot open-review in suitable sections.
  • Run citation-anomaly and reviewer-network checks pre‑decision.
  • Document decisions; archive peer‑review metadata for audits.
Explore FAQs

FAQ

What counts as reviewer manipulation?

Any practice that subverts impartial review: fake identities, fabricated or AI‑generated reviewer reports, coercive or excessive citations, collusive reviewing, or gaming platform signals (e.g., “helpfulness” votes) [1–3, 7, 12].

Is self‑citation always misconduct?

No. Relevant self‑citations can be appropriate. Problems arise when editors or reviewers coerce citations to inflate metrics, or when authors add irrelevant citations for gain [1–2].

How do journals detect collusion rings?

Combine identity verification with graph analytics: limit reciprocal reviews, flag dense triangles/cycles, and use assignment heuristics that reduce cycles [12, 14].

What are the consequences for authors?

Possible outcomes include rejection, retraction, bans from submitting or reviewing, institutional notifications, and funder sanctions [4, 12].

Does online review manipulation really affect sales?

Yes. Empirical studies show significant sales and ranking effects when reviews or helpfulness signals are manipulated, harming competitors and consumers [7–9].

Conclusion

Reviewer manipulation is not a victimless shortcut—it corrodes trust, degrades the scholarly record, and distorts markets. The evidence base is clear: misconduct drives retractions, bias suppresses innovation, and manipulated signals mislead consumers. With COPE‑aligned oversight, stronger algorithms, and real incentives for quality reviewing, journals and platforms can restore credibility and fairness.

Keep this list current: revisit COPE and Retraction Watch updates, plus citation indices, every 6–12 months to track new manipulation vectors (AI “prompt hacking,” papermill APIs, editor hijacks) [18–20].

References

Scopus-sourced references

  1. Plevris, V. (2025). From Integrity to Inflation: Ethical and Unethical Citation Practices in Academic Publishing. Journal of Academic Ethics. https://www.scopus.com/pages/publications/105003283507
  2. Mehregan, M. (2022). Scientific journals must be alert to potential manipulation in citations and referencing. Research Ethics. https://www.scopus.com/pages/publications/85122938053
  3. Dah, J., Hussin, N., Shahibi, M.S., (…), Ametefe, G.D. (2024). They Rejected My Paper: Why? Journal of Scholarly Publishing. https://www.scopus.com/pages/publications/85210996395
  4. Mousavi, T., Abdollahi, M. (2020). Misconduct in medical sciences publications and consequences. DARU, Journal of Pharmaceutical Sciences. https://www.scopus.com/pages/publications/85079756878
  5. Kulal, A., N, A., Shareena, P., Dinesh, S. (2025). Unmasking Favoritism and Bias in Academic Publishing. Public Integrity. https://www.scopus.com/pages/publications/85215264943
  6. Hirshleifer, D. (2015). Cosmetic surgery in the academic review process. Review of Financial Studies. https://www.scopus.com/pages/publications/84924627476
  7. Li, L., Zheng, H., Chen, D., Zhu, B. (2019). Review helpfulness is manipulated: P2P lending forum evidence. PACIS 2019. https://www.scopus.com/pages/publications/85089117248
  8. Wang, Q., Zhang, W., Li, J., (…), Chen, J. (2023). Effect of online review manipulation on sales. Electronic Commerce Research and Applications. https://www.scopus.com/pages/publications/85145652892
  9. Hu, N., Bose, I., Gao, Y., Liu, L. (2011). Manipulation in digital word-of-mouth: Book reviews. Decision Support Systems. https://www.scopus.com/pages/publications/78651091530
  10. Lindebaum, D., Jordan, P.J. (2023). Publishing more than reviewing? Organization. https://www.scopus.com/pages/publications/85117270674

Top-ranked articles and policy sources

  1. Fang, F.C., Steen, R.G., Casadevall, A. (2012). Misconduct accounts for the majority of retracted scientific publications. PNAS 109(42):17028–17033. https://doi.org/10.1073/pnas.1212247109
  2. COPE (2014). Position statement on inappropriate manipulation of peer-review processes. https://publicationethics.org
  3. Haug, C.J. (2015). Peer-Review Fraud — Hacking the Scientific Publication Process. NEJM 373(25):2393–2395. https://www.nejm.org/doi/full/10.1056/NEJMp1512330
  4. Boehmer, N. et al. (2021). Combating Collusion Rings is Hard but Possible. arXiv:2112.08444
  5. Xia, Q. et al. (2021). Willfully submitting to and publishing in predatory journals. Biochemia Medica 31(3):030201.
  6. Bell, K., Kingori, P., Mills, D. (2024). Scholarly publishing and fake peer reviews. STHV 49(1):49–73.
  7. Goldberg, A. et al. (2023). Peer Reviews of Peer Reviews: RCT and experiments. arXiv:2311.09497
  8. Amaral, L.A.N. et al. (2025). The black market for fake science is growing faster than legitimate research. PNAS 122(32).
  9. National Academies/PNAS Working Group (2024). Protecting scientific integrity in an age of generative AI. PNAS 121(22):e2407886121.
  10. Aczél, B. et al. (2025). The present and future of peer review. PNAS 122(5):e2401232121.
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